the Kampot Brews Brothers design project, the brief was to create a label that reflected the unique blend of cultures at play.
The brewery is owned by Frenchmen from Montpellier, but it is based in Cambodia and takes inspiration from local ingredients.
The design solution was to combine a hop flower, representing the French side of the equation, with a jackfruit, a tropical fruit commonly found in Cambodia. The result is a dynamic and memorable motif that captures the essence of the brand.
To further connect the beer to the locals,
the mockup label features photos of a youth street artist group that the brewery owners knew. The images were photos of their work, which I then mainpulated to create a colorful and eye-catching design that stands out on the shelf.
